La Guajira, a taste of nostalgia
La Guajira Inc. is the alliance between tradition and innovation, with a simple desire: to introduce unique flavors while offering Latin Americans here a little taste of home. Our first product line , MOO RICO , offers drinkable yogurts with guava, soursop, and other tropical fruit flavors. Each sip is a memory, a moment of sharing, a sincere pleasure. But for us, eating well also means doing it responsibly. We are committed to adopting eco-responsible practices, reducing our impact on the environment, and creating a sustainable business model. Because we believe that a good product is one that does good to both people and the planet.
Where to find our products
Here is the list of merchants who sell MOO RICO
La Guajira's commitment to a sustainable future
At La Guajira, we believe that sustainable growth is at the heart of every action. Our approach is based on solid principles: responsible sourcing, respect for the environment and positive social impact. To evolve our project, we adopt a social responsibility approach that guides our offer and our daily practices.
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Responsible sourcing and environmental impact
We choose ingredients from sustainable sources to ensure the quality of our products while respecting our planet. We actively work to reduce food waste through optimized production, and we minimize plastic packaging by favoring recyclable and biodegradable solutions.
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Community engagement and social inclusion
Our commitment goes beyond production. We create jobs that are accessible to newcomers and people from visible minorities, by promoting a fair and inclusive work environment with decent wages and respectful conditions.
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Contribution to the Sustainable Development Goals (SDGs)
We act by aligning our initiatives with the United Nations Sustainable Development Goals, in a constant effort of progress and continuous improvement for a long-term sustainable impact.
Our story
Raymel Viciedo, passionate about the dairy industry, achieved early success in Cuba before having to abandon his dreams in 2009 in the face of a failing system. His arrival in Canada in 2013 marked a new beginning. Ten years of learning, adaptation and hard work allowed him to acquire in-depth expertise and master the workings of the Canadian market. Driven by an unquenched passion, in 2025 he launched La Guajira, a dairy company embodying his resilience and commitment to a responsible business model.
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La Guajira is more than just a company; it symbolizes the pursuit of a long-interrupted dream. This ambitious project, led in partnership with Simon Ménard, an expert in marketing and strategy, aims to become a major player in the dairy industry. The company stands out for its commitment to strong human values, the quality of its products, respect for Latin American tradition and a vision of a sustainable future. La Guajira offers a unique opportunity to work differently, with integrity and responsibility, reflecting the exceptional journey of its founder.
The team
Nos partenaires
Un grand merci à nos précieux partenaires qui rendent l’aventure des
Aliments La Guajira inc. encore plus savoureuse. Ensemble, on partage le goût du vrai.
